Ford

Ford Everest Test Drive

Client

Ford

Background

Being the production hub for Ford vehicles and a beautiful country, Thailand always plays host to test drive events for the media and Ford distributors from across Asia any time a new model is released. DK had opportunities to organize test drive events for all of Ford models, no matter Fiesta, Ranger, Focus, and Everest. With many scenic routes to choose from across Thailand, the venues change according to each vehicle concept.

The challenge for this event was finding the most suitable test drive venue that goes with the concept and test drivers can see the full performance of the cars. It is more challenging to find such place that can cater to a great number of guests. And with the guests coming from many countries, having different cultures, and speaking different languages, DK had to prepare meeting kits and car manuals in many languages, so all test drivers feel at ease at the event.